If Mark Zuckerberg is interested in something, there definitely is potential or profit associated with the product. Social media reinvents itself every few years. Like how we shifted from the days of MySpace and Bebo to Facebook and Instagram. Now, we are close to the next shift in social media as big figures in business realise the immense potential of VR.
Virtual Reality enables individuals to connect, engage and interact in new and innovative ways. We can meet people from all over the world to play games, experience dangerous locations, or just to chill together, so why wouldn’t you use VR? Especially when it can strengthen friendships and make family gatherings a bit more fun. Here are a few examples of the platforms that already exist;
- This was the first VR social platform to rock the industry. 6 years later, and still growing very well. The platform lets the users play, hang, chat through customizable lip-synced avatars. Enjoy an array of multiplayer VR games and spaces where friends can join together to watch YouTube videos.
- Watch over 50 TV channels (inclusive of movies, news, sports, etc) with up to 12 people, or select from a massive selection of multiplayer games. Completely free, this platform is altering the manner in which people interact with each other.
Soon, the days of where you post a simple photo of that special brunch or a retweet will be changed forever because of VR. VR forces all of its content to become much more immersive, and as social media has evolved from being for just personal use to a business necessity. Businesses will find more success through the integration of VR because customer engagement is heightened through the utilisation of this technology, and personal users will be able to be more interactive with their followers creating a more fulfilling experience.
How social media is already being influenced by VR:
- YouTube → YouTube updates itself many times, and recently has added the VR option. This allows any video to be accessible through a VR headset, making those music videos even more fun to put on loop.
- Snapchat → Recently, this platform has been introducing and streaming many new shows. Through VR the users can enter the show and feel more a part of the action.
Major CEOs are looking to integrate VR into their brands so don’t miss out on the new rotation of social media, start familiarising yourself with VR today.
Written by Belinda Saha
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